What is inner game? When I refer to inner game, I'm referring to what is going on inside of your head. Typically in business or sports or academics or relationships or cooking or driving or playing golf or chess or cards, there are two constructs. There is the technique, in other-words, the rules of the game. And then there is what's going on in your head, with respect to past, present, future and your experiences with respect to the game that is going on in front of you. And when I use the word game, I don't mean to trivialize whatever it is that you're working on, far from it. We are serious people and this is serious business. But I like to refer to it as a "game" because most games have rules and boundaries and you have to learn those rules and boundaries and how to win at that particular thing, in order to be good at it. So take the game of golf for instance, if you know the rules, and you know how to win, that's the outer-game. The inner-game then, is how you think about it. What emotions do you bring to the table when playing the game of golf. What experiences do you bring when you play the game. How was your last shot. What is your self image around you as a golfer. What is your self talk cycle when it comes to you as a golfer. How do other people see you as a golfer? What are your habits when it comes to golf? What are your comfort zones? How about your expectations? Some challenges look like outer-game problems when they're actually inner game problems. For example, in the marketing business, will GoogleAds be the key? Or some other PPC solution? What about SEO ? or is it fear? or time management, or limiting beliefs? Success in any industry is 20% tech, or outer game, and 80% inner game.